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Our Web Design and Web Development Process: 10 Steps from Idea to Production

Posted by | On March 7th, 2013 | In Web & Software Development

“Stop Thinking in Pages. Start Thinking in Systems.” – Jeremy Keith

“Responsive design gives us the opportunity to rethink our whole approach to designing for the web. We can stop designing “websites” and “mobile sites.” We can create flexible content delivery systems: sets of rules that define how our content will be presented as its context shifts.” Responsive Comping: Obtaining Signoff without Mockups

In this article we want to share with you the key steps involved in creating a successful website. We had spent years creating websites so the process is validated by our customers across many industries and different types of businesses. It consistently delivers awesome results but, at the same time, it’s not a Holy Grail. It’s not a “cookie cutter” solution or magic bullet either. Beyond mere steps, the human element is core – so we may take a little bit different path based on your specific goals.

When it comes to building a website, we try to use an iterative approach to developing your project. This means we deploy fully working version of your site to a development server from which you can interact with and give us your feedback. We also offer Responsive Design and Mobile Site Design services that can be incorporated in our Web Development Process.


Let’s now talk Web Development Process circa 2013.

1. Business Discovery and Requirements Analysis – Project Proposal

Requirements Analysis is critical to the success of a web development project. At this stage we work with our clients to define all the information that will go on the site. We ask the client to send us a preliminary project requirements document that outlines their vision and short/long-term business objectives. The document can also include user scenarios, use cases, wireframes, or design sketches.

The idea is simple: you give us as much information as possible and we provide the most accurate estimate.

If you have a Request for Proposal (RFP) document with requirements for your web project – you can also send it to us.

By understanding your vision, requirements and business goals, we define the core functionality and architecture of the upcoming website. We can also suggest you to use an ecommerce platform or CMS, such as Magento and WordPress, as we value their customization capabilities which can save you time and money.

2. Planning – The Project Plan

At this stage, our Project Managers work with you to lay a roadmap of your web system. If needed, we’ll also try to determine the immediate and long-term requirements for your site, including SEO and third-party integration: Social Media widgets, email subscription, and Google Analytics. The ultimate goal is to ensure that business objectives, web/mobile technologies, and design will be captured and implemented properly.

As a result of these efforts, we create The Project Plan broken into modules, milestones, dependencies, required assets and the product specification.

Project plan

With a detailed project plan, our focus is on delivering amazing sites to our clients.

3. Website Structure and Sitemap Creation

Before we even get to wireframing and design, we develop the website’s information hierarchy putting business logic in a structured and reachable way. We can also work with your team on this task or use your current website structure.

Sitemap with user flow.

Sitemap with user flow. 

Website architecture

Brainstorming website architecture. 

Website structure

Website Structure: Primary and Secondary Navigation. 

Once finished, we send you our ideas for feedback.



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