Business Intelligence Solution For Marketing Automation
Building a Business Intelligence Solution for Marketing Automation
20 Dec 2018

The key to an effective marketing campaign lies in the ability to make timely adjustments based on results. When one of our customers came to us saying that it took one month to analyze campaign results, they asked us to work with them to build a new business intelligence solution for marketing automation. Our customer, a public Fortune 1000 services company, provides residential and commercial services. With nearly a century of experience, eight well-known brands, and over 7,000 company-owned and franchise locations around the world, it was evident that their outdated IT infrastructure was hindering their marketing efforts. They sensed they...